Marketing Your Remodeling Business
So, you recently decided to start a remodeling business. You asked yourself some questions that might help clarify things. Why doesn’t it need to be that hard anymore making and running money in the remodeling business, I asked myself? What am I doing wrong?
Others are even growing fast. Now, you feel like you’re stuck in the same old mud. You struggle day in and day out with how your remodeling business is performing. You aren’t making as much money as you could be. And now your past customers are giving you the brush off, moving on to the next big thing.
This can happen for many reasons, but the most important one is that you are not taking on too many people as you might for a larger home improvement store. In a home improvement store, you can see all types of contractors. You see the latest remodeling company that everyone wants to work with, and you get to pick and choose. You see the pros and cons of each contractor, and generally, they are all experienced in what they do. With a remodeling company of any size, you have so many choices you are often overwhelmed and frustrated with what you are doing.
Another common problem is hiring the wrong employees. This happens more than you might think. Oftentimes, remodeling companies will hire sub-contractors to take over the remodeling part of their business, without really knowing anything about those contractors. They don’t always give the right subcontractor the training or the license that they need for the job, or sometimes they don’t even know the person at all!
So how do you make sure that you are hiring the best? For starters, ask your remodeling contractors if they would be willing to complete the remodeling work for you with you. When you ask them this, you are giving them an opportunity to really show you who they are and what they can do. If they say no, it is time to find someone else who can help you, and you should feel comfortable letting them know.
If you ask some of your friends who own their own remodeling businesses what they have done to get where they are, you might get some great ideas from them. What has been the best thing for them to do to build their business? Was it partnering up with a successful remodeling contractor, or was it finding many clients and helping them accomplish all of their remodeling projects? Some people might say that they didn’t find the right subcontractor for them, so it turned out to be a big waste of money for them. Others will tell you that they got lucky and found the guy who could make their dream home into a successful remodeling business.
Now that you have all of this information, you are ready to start checking out some remodeling contractors. You will want to talk to some of your past customers and see how satisfied they are with the work that they get done. If they are very happy with it, you can get their referrals so that you can get more remodeling work done in the future. Plus, your past customers will have great referrals because they will feel like you treated them well, which is very important in this industry.
As you can probably already see, there are many ways that you can market your remodeling business to get more clients and more customers. But when you are first starting out, you need to do all of this without spending any money. This is why marketing is very important because it allows you to find more modelers to work with and make more money in the process.